Creation of content is an important phase of your content marketing process. But remember without a well-planned content distribution system, your content creation and marketing process can go in vein.

ReadWrite contributor Brad Anderson has shared three ways that can help you streamline your content distribution process.

Anderson says, “Many working in the content field aren’t yet making the most of what today’s technology has to offer. Cision surveyed 425 marketing and communications professionals and found that almost 75 percent feel their communications programs lag behind the capabilities of modern tech and data.

Given this mismatch, using technology to effectively distribute your content can make a big difference in growth and brand prestige. Keep the following points in mind as you move forward in your distribution initiatives.

1. Buy today’s technology.

It’s common to get caught up in the hype of new technology and over-adopt, particularly because you want a future-proof tech strategy.

Too often, buying tomorrow’s technology promises more problems than positives. Complex cutting-edge technology requires constant management and debugging, which creates additional cognitive overhead for your staff. A tried-and-true technology that works well today is preferable to a shiny new tech toy that might add value tomorrow”.

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