Case study explains the impact of a Branded Hashtag Campaign

Social media marketing is flourishing with plenty of promotional options that the brands are getting with the new social sites and their features.

Hashtags have added an extra essence to the social marketing efforts.

Buffer columnist Ash Read has shared a study on how Tommy’s Superfoods reached more than one million people with branded hashtag campaign.

Read says, “Wondering how to go about increasing its brand recognition and growing its email list, Tommy’s Superfoods turned to Road Warrior Creative, an agency that specializes in food and social good marketing.

The campaign — #ThinkVeggiesFirst — was focused on teaching people to start each meal by choosing the vegetable component first, as a healthy way of eating.

“We decided to build the campaign as a monthly challenge,” explained Amber Hinds, Creative Director & CEO of Road Warrior Creative. “We challenged people to eat vegetables at every meal – even breakfast!”

The campaign initially ran for the month of February and aligned perfectly with the time of year when people are still thinking about New Year’s resolutions. “We made it a ‘movement’ that people could engage with and participate in,” said Amber”.

How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People