Influencer marketing has become one of the most used alternatives for the brands to reach out the targeted customers. It helps you to manage with your marketing efforts in a variety of budget options.

quintly has published a comprehensive guide to influencer marketing. It covers from the basic insights to advanced influencer marketing tricks.

On getting right influencers, the quintly team says, “When selecting influencers to work with on a new marketing campaign, it’s important that you choose the right influencers as they can make or break your campaign. One of the first mistakes made is to think that influencers with more followers will be better in promoting their brand, but this is generally not the case. Big social media stars often have millions of followers, whereas the approachable and relatable micro-influencers may ‘only’ have between 10,000 and 500,000 followers but might be more trustworthy or suit your brand better.

When looking at an influencer’s commercial visibility, the engagement on their social media channels is the most important factor. Engagement is measured in likes, comments, saves and shares, depending on the social media platform. That’s why it may be better to opt for a micro-influencer as their following is much more dedicated and will probably interact more with the influencer’s posts.

Once you’ve found one or a few (micro) influencers you’re interested in you’ll need to review if they’re the right fit for your company and the campaign. Monitor the social media pages of the influencers you’re interested in for a week or two to get a good understanding of what they’re posting about”.

A Complete Guide to Influencer Marketing

quintly
Sharing is caring