Content marketing has been a parallel thing with other forms of marketing. With rising technological tools it continues to rise.

And anything that is growing is prone to have challenges. An Econsultancy article has revealed some of the prominent questions that the marketers have on content marketing.

Jeff Rajeck says, “Econsultancy recently held a roundtable discussion on content marketing at its annual Digital Cream event in Singapore. Hosted by Eu Gene Ang, Econsultancy’s Lead Trainer in Asia, three different tables, featuring dozens of brand marketers from Asia’s top-tier brands, discussed the current state of content marketing and the main points raised on the day are summarized below.

Planning

The first point made by delegates on the day was that to plan effective content marketing, marketers need to conduct user research. This can be done formally, through surveys for example, or user preference can be determined through analysing which past content is most popular.

To illustrate this point, one delegate said that while most people would expect their company, a child-care brand, to use content marketing to describe its approach to education, the most popular content, by far, was simple ‘parenting 101’ type tips”.

Content marketing is not new, but marketers still have questions

Econsultancy
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