Instill creativity in your content marketing with these strategies
Creativity is unavoidable element of the content creation process. It is the newness of the content that attracts your readers and helps to convert them into customers.
Content Marketing Institute columnist Kim Moutsos has shared some useful tips to help marketers become more creative at content development and marketing.
Moutsos says, “Here are six rules and conventions you should set about breaking and what to do instead to create a smarter content marketing program.
Make everything measurable and repeatable
Marketers often are scared of things that they can’t quantify or replicate. Too many companies, people, and teams buy into this template mentality: “I want to see what other companies do.” But you’re not that company. Your customers are different. Your path is different. Your story’s different.
Give the people what they expect
The best way to think about creativity is to ask: “How can we flip our customers’ expectations upside down to delight and surprise them?” Go to places where your competitors aren’t and do things they won’t. That’s where the good stuff is, the scary stuff. If it scares you, you’re doing it right”.
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