Along with the voice, the visual search too is on the rise. With new features added to the Google Search, it has become very easy for any mobile user to take a picture and search it online.

This may get us a newer way to reach out larger audience online.

Econsultancy columnist Rebecca Sentance has shared an useful article on the future of visual search in the era of smart glasses and the augmented reality.

Sentance says, “Visual search is usually considered something distinct from image search, though there is an overlap between the two technologies.

Image search is a type of search designed to return images, and is carried out using search engines like TinEye (the first image search engine to use image identification technology) or Google Images. The input can be text – a keyword search – or an image (also known as reverse image search).

Visual search, by contrast, is typically used to refer to a method of searching the physical world using a smartphone or other type of camera. The search engine will then use image recognition technology to identify what it’s being shown, and surface visually similar results either from around the web, or from within a specific website or app.

At the moment, visual search engines tend to need to focus on a single object in order to identify it, but are increasingly able to identify component parts of a wider ‘landscape’, which will be important in order for visual search to develop into a tool that we can use all the time to search the world around us”.

The future of visual search: smart glasses, AR and retail opportunity

Econsultancy
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