Content marketing requires constant creation of quality content which is a challenging job. Continuously creating fresh content requires persistent efforts.

We need to consider remaking our content – from blog posts to video and from video to emails for better conversions.

MOZ columnist Laurel Taylor has shared an useful article on how marketers can use their old blog posts fro improved marketing.

Taylor says, “On many sites, the sheer number of pages are the biggest reason to consider improving or scaling back old content. If past content managers chose quantity over quality, heaps of old posts eventually get buried, all evergreen topics have been written about before, and it becomes increasingly harder to keep inventory of your content.

From a technical perspective, depending on the scale of the old content you’re dealing with, pruning back the number of pages that you put forward can help increase your crawl efficiency. If Google has to crawl 1,000 URLs to find 100 good pieces of content, they are going to take note and not spend as much time combing through your content in the future.

From a marketing perspective, your content represents your brand, and improving the set of content that you put forward helps shape the way customers see you as an authority in your space. Optimizing and curating your existing content can give your collection of content a clearer topical focus, makes it more easily discoverable, and ensures that it provides value for users and the business”.

What to Do with Your Old Blog Posts

MOZ

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