Entrepreneur’s guide to turning AR into ROI
The Augmented Reality (AR) wave continues to spread around. With a variety of applications that this technology offers, the brands can adopt the AR to better connect with their prospects and customers.
Entrepreneur contributor Stephen Nations has shared a short guide to turning the AR into ROI.
Nations says, “Despite what experts may say about the technological and financial limitations brands face when diving into the deep end of augmented reality, the numbers say that now is the time. Consumers are primed and ready to be reached through AR technology, as Apple and Google already have placed over half a billion AR-capable devices in the wild. That number is expected to grow to over 4 billion by 2020 and generate over $200 billion in AR/VR spending by the same time, according to IDC.
What does that mean for business owners and marketers? There’s gold in them thar’ hills! A lot of it. In fact, global revenue from AR marketing is expected to vault from $430 million in 2018 to over $2.5 billion in 2022, according to eMarketer. Big brands like Ikea, Sephora, and Lowe’s are just a few examples of large brands that are leveraging AR to connect users more closely to their products and increase conversions.
Diving into the deep end
Recently, my company, Drive Social Media, found itself thrown into AR with little-to-no experience developing anything quite in the same ballpark. We’re a social media marketing agency that works with small business owners and franchises to create, place, optimize and track paid social ads. Notice how I didn’t mention anything about AR”.
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