Here’s what you need to know about campaign-centric marketing
Many marketers go for campaign-centric marketing to get more sales done. On the other hand customer-centric marketing allows you to establish long-term relationship with the customers.
Econsultancy columnist Jeff Rajeck has shared an useful article on campaign-centric marketing. He has also focused on the limitations of this marketing form and has offered the remedies.
Rajeck says, “In some ways, marketers have never had it so good.
Digital media offers marketers capabilities that previous generations could only dream about; digital display provides marketers the ability to reach its target market across many digital properties.
Social media gives a brand the potential to have its messaging mingle with people’s everyday personal interactions; search platforms help marketers reach consumers when they are researching a product; and retargeting allows brands to their keep its messaging in front of consumers who have already shown interest.
Yet many marketers feel that they are not yet exploiting the full potential of digital media. Results may have improved over traditional marketing efforts, but many marketers are either not meeting performance targets, or their efforts are at the very least, not improving over time”.
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