AdWeek is hosting a webinar on ‘Better Map the Path to Purchase: Get a Clear View with Deep Consumer Insight’ on Thursday, November 29 at 1.00 pm EST.

The AdWeek team says, “The consumer journey is more abstract and more difficult to trace than ever before. Consumers are now in charge of their own purchase journeys, using a wide range of online and traditional tools to locate the brands and the products that meet their individual needs. The old linear ways of mapping the path to purchase no longer apply. You need deeper, richer insights.

Join experts from GlobalWebIndex to find out how to use deep insight to get a clear view of the many paths to purchase consumers take today. You’ll find out:

  • Why the path to purchase is no longer predictable
  • How consumers are discovering products and brands
  • Best practices to align your strategy to the new consumer journey”.

Better Map the Path to Purchase: Get a Clear View with Deep Consumer Insight

AdWeek

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