Tips to avoid six marketing automation nightmares [Econsultancy]
Econsultancy columnist Tom Ryan has shared information about six marketing automation nightmares and has offered tips to avoid them.
Ryan says, “To help you and your team avoid unnecessary headaches and make the most of your marketing automation software from the start, here are the most common frustrations you may come across and how to avoid them.
1. You don’t know how to translate your plan into the right technical implementation
During those demo sessions, your new marketing automation tool looked like a breeze to use. Now, you’re sitting there with your shiny lead generation and nurture strategy wondering how you go about setting up your software to do all the things you want to do.
Journeys, workflows, lead scoring, data syncing, CRM integration, advertising functionality… there are so many aspects to implement, getting started can be a confusing process.
The best way to approach implementation is to take your time to do it properly and with the right resource and guidance”.
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