Opt-in marketing, as we know it, is a form of marketing with permission. Here you take the consent of the subscriber for future communications. The new wave that could survive here is opt-in video marketing. Still we need some time to find out how impactful it could be. Forbes contributor Paul Talbot has shared an article talking about the implications of opt-in video marketing. Talking about the future of this form of marketing, Talbot says, “It may indeed be huge if the perception of value shifts and the potential quality of the audience is recognized. Favorable campaign results can quickly... [...]

2018 is about to end and we would be entering the new year soon. Knowing about what to expect in the upcoming year gives us the chance to be prepared. Entrepreneur contributor Jason Feifer has shared Seth Godin’s predictions on the marketing scenario in 2019. Feifer says, “If anyone knows marketing’s future, it’s Seth Godin. The longtime guru of the subject and author of 19 books — his new one is called This Is Marketing, and he has a new notebook in partnership with MOO — preaches a kind of invisible marketing. “The word marketing should mean ‘What do we... [...]

The Augmented Reality (AR) wave continues to spread around. With a variety of applications that this technology offers, the brands can adopt the AR to better connect with their prospects and customers. Entrepreneur contributor Stephen Nations has shared a short guide to turning the AR into ROI. Nations says, “Despite what experts may say about the technological and financial limitations brands face when diving into the deep end of augmented reality, the numbers say that now is the time. Consumers are primed and ready to be reached through AR technology, as Apple and Google already have... [...]

By offering your visitors the ability to search your site you allow them to find and access whatever they need. This makes the surfing experience smoother. Search Engine Land contributor Stela Yordanova has shared some useful tips to utilize site search insights and improve your website and its traffic. On analyzing the site search data, Yordanova says, “I recommend that webmasters and/or marketers develop site search custom reports. You can create a custom report with the following metrics: Medium: channel the visitor came from Landing page: webpage visitor landed on Search page: page... [...]

You have probably heard the old saying, “Customers buy with emotion and justify with logic” If you keep this rule in mind, you can increase your sales without being “salesy” or pushy. One of the best ways to take advantage of this buying tendency is to use videos that trigger emotions for positive engagement and easier profits. That’s the reason Socifeed was created, to give you an automated, simple system that supplies fresh and unique, emotional videos that can improve sales. These videos immediately get your customers engaged. This builds your traffic and, ultimately,... [...]

Econsultancy columnist Tom Ryan has shared information about six marketing automation nightmares and has offered tips to avoid them. Ryan says, “To help you and your team avoid unnecessary headaches and make the most of your marketing automation software from the start, here are the most common frustrations you may come across and how to avoid them. 1. You don’t know how to translate your plan into the right technical implementation During those demo sessions, your new marketing automation tool looked like a breeze to use. Now, you’re sitting there with your shiny lead generation and... [...]

Many marketers go for campaign-centric marketing to get more sales done. On the other hand customer-centric marketing allows you to establish long-term relationship with the customers. Econsultancy columnist Jeff Rajeck has shared an useful article on campaign-centric marketing. He has also focused on the limitations of this marketing form and has offered the remedies. Rajeck says, “In some ways, marketers have never had it so good. Digital media offers marketers capabilities that previous generations could only dream about; digital display provides marketers the ability to reach its target... [...]

eMarketer is hosting a webinar on ‘CPG Insights—The Market Drivers You Need to Know for 2019’ on Thursday, November 29, 2018 at 1.00 pm ET. The eMarketer team says, “The way consumers shop for consumer packaged goods is shifting toward an omnichannel approach. Join our special webinar panel of eMarketer analysts to hear about the market forces that are changing the ways consumers shop for CPG products, and how these drivers are affecting the ways CPG companies sell to consumers. These insights and more will be discussed in a free-wheeling, data-packed discussion where you’ll... [...]

Digital Marketing Depot is hosting a webinar on ‘Step Up Your Multichannel Marketing Game’ on Thursday, November 29, 2018 at 1.00 pm EST. The DMD team says, “Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we’ll explain the differences between technologies, discuss the use cases for each and offer tips for optimization. We’ll provide a must-have checklist that will help you prioritize, centralize, measure and evolve your data to move the needle further with customers. Trying to better manage and... [...]

AdWeek is hosting a webinar on ‘Better Map the Path to Purchase: Get a Clear View with Deep Consumer Insight’ on Thursday, November 29 at 1.00 pm EST. The AdWeek team says, “The consumer journey is more abstract and more difficult to trace than ever before. Consumers are now in charge of their own purchase journeys, using a wide range of online and traditional tools to locate the brands and the products that meet their individual needs. The old linear ways of mapping the path to purchase no longer apply. You need deeper, richer insights. Join experts from GlobalWebIndex to find... [...]