The holiday season is quite close and you need to sharpen your weapons to win more sales this time. Since the mobile devices have been growing we need to focus on the app a little more. Econsultancy columnist Chris Bishop has shared some useful tips to help marketers prepare their mobile apps for Black Friday. Bishop says, “Irrespective of your opinion on the ever-growing event – with analysts expecting over half of the UK population to get involved this week – now is the time to ensure your readiness for the promotional event of the year! Searching for (mobile) answers At Chelsea Apps... [...]

Different brands employ their own unique strategies to expand the reach of their products and services. One such strategy is a go-to-market (GTM) strategy that companies use to bring a product to market. An effective GTM strategy includes a business plan outlining the target audience, marketing plan, and sales strategy. HubSpot contributor Stefan Groschupf has shared a seven step guide to developing an effective go-to-market (GTM) strategy. Groschupf says, “Here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple... [...]

The digital marketing world is flourishing with new applications that aim at simplifying peoples’ lives by helping them stay connected almost all the time. We, the marketers need to rightly utilize such innovations to stay in touch with the prospects and customers. One such innovations is TikTok, a Chinese short-form video app known as Douyin in its home country. An Econsultancy article marks it as next Vine. Patricio Robles has talked in depth about this app and has offered some suggestions on how brands can use TikTok. On how barnds can use this new app, Robles says, “If TikTok... [...]

Content production is a challenging task as you have to stay constantly involved in the process of creating the content that grabs people’s attention and inspires them to take action. Here is a webinar event to help you polish your content creation abilities. The Content Marketing Institute is hosting a webinar on ‘Re-Thinking Your Content Assembly Line’ on Wednesday, December 5 at 2.00 pm ET. The CMI team says, “Great content can’t be made the same way we make toaster ovens. It’s unique. Crafted. Specific to its audience, market and strategic context. In this talk,... [...]

In the marketing game, promotion of the content matters the most. Though you have tried very hard for creating the best of the content, if you fail to brand it well, the content is not going to work for you. To help marketers promote their content effectively Content Marketing Institute is hosting a webinar on ‘Optimize Content Marketing Results – A Content Promotion Framework’ on Wednesday, December 12 at 2.00 pm ET. The CMI team says, “Join us for a “Best of Content Marketing World 2018” Presentation In this webinar Ian will outline a step-by-step framework to follow... [...]

An outstanding marketing campaign is the one that appeals the masses in a unique manner. Apart from promotion it should also be showing the respect to the people who are addressed or featured in it. The Econsultancy team has shared seventeen marketing campaigns that have featured a positive message for the women. You may like to observe and follow them to make you next marketing campaign more effective. Econsultancy team says, “The marketing and advertising industries have historically been more about fantasy than reality, and female idealisation rather than empowerment. Today, however, we’re... [...]

Content marketing is something we could not afford to avoid. A well-thought piece of content is something that keeps on working for you for years. Econsultancy columnist Ashley Galina Dudarenok has shared her observations on the rise and popularity of the simple and down-to-Earth content among Chinese influencers. Knowing about these particular campaigns can help you apply more creativity and simplicity in your next campaign. Dudarenok says, “Key opinion leaders, or KOLs as they’re called in China, are a primary touch point for brands in China, where the average internet user spends 27.7... [...]

On the Quora website, someone asks, “What are your 10 laws of making money online?” I think all our readers would be interested in this topic so I have written a response. The first point is that the online laws are about the same as the offline laws. For example, persuasive writing is about the same. The steps of attracting a customer are the same, in principle, although new tools may be used to present the information. The old acronym, AIDA, still holds true. You need to create, in the mind of the reader: • Attention • Interest • Desire • Action But I need to step... [...]

The Google Ads team has introduced four new search ad position metrics to better help advertisers get most out of their online ads. These metrics are going to help advertisers learn where their ads appear in the search results. Talking about the metrics, Julien Jacquet, Product Manager at Google Ads says,  “The first two metrics, “Impression (Absolute Top) %” and “Impression (Top) %” are specific indicators of page location. Use these metrics to determine when and where your impressions are showing above the organic search results. The other two metrics, “Search... [...]

Entrepreneur magazine contributor Martin Smith has shared a new Facebook advertising strategy. Smith says, “Running a profitable Facebook Ads campaign is simple. Not always easy, but simple. There is a formula that can guarantee a profitable Facebook Ad campaign. Once you know the formula and the values to plug in, you’ll never sink money into a losing digital ad campaign again. I know it sounds too good to be true, but stick with me… The Guaranteed Growth Formula Here’s the entire formula: CPA < AP Were you expecting coefficients, remainders and dividing by polynomials? Nope, there... [...]