Search Engine Land has reported that Google has launched special Black Friday, Cyber Monday deals ad unit. These units display the deal you are offering. Ginny Marvin says, “To help retail advertisers increase their exposure for their Black Friday and Cyber Monday deals this year, Google has launched a new experiment with promotion extensions in Google Ads. What’s the experiment? Now through Nov. 27,  Google may serve a specific Black Friday promotion ad format when people search for the following Black Friday and Cyber Monday related keywords and their variations: “black friday deals”,... [...]

Search Engine Optimization is the key to getting visible on the search landscape. As we all know it is one of the easiest ways to reach out the maximum number of people. Entrepreneur contributor Heeta U Parikh has shared a useful article highlighting the do’s and don’ts of the SEO campaigns. Parikh says, “Businesses have realised the importance of ranking higher on the search engine results page, as it increases their traffic and visibility across target audiences. This has led to an increased investment in SEO campaigns, especially by companies that have higher stake in expanding... [...]

Search in its different forms has become a hallmark for effective sales and marketing. With right search optimization techniques you can enhance your marketing performance. Econsultancy columnist Nikki Gilliland has shared four ways you can use visual search in marketing. Gilliland says, “The benefits of visual search for customers are clear. When it comes to fashion or home décor and customers have a picture of something they want, it is easier to search for matching products using the image, and the shopper is more likely to find specifically what they are looking for. However, visual... [...]

Your email marketing campaign success depends on the way it is being designed and the time at which it is deployed. HubSpot’s Lindsay Kolowich has shared three elements that make your email marketing campaigns successful and help you earn more business. She has also shared nineteen examples of successful email campaigns. Kolowich says, “Effective email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Here are three things your next email campaign should have. Personalization and Imagery Marketing emails need to be personalized to the reader and... [...]

With the rise of cryptocurrencies, blockchain marketing has received a boost and marketers are turning to it seriously. Econsultancy columnist Sean Donnelly has shared a comprehensive article highlighting the use and impacts of blockchain for marketers. Donnelly says, “It is only by trying to properly understand blockchain that modern marketers will be able to evaluate its use cases as they arise, or legitimately dismiss them. Until recently, blockchain innovation has been focused mostly on fintech but there is a lot of investment into blockchain-based marketing technology. Blockchain can... [...]

Articulate team has published an SEO guide for B2B technology companies. This seven chapter guide describes the techniques that can enhance the SEO performance for the b2b tech firms. Here’s the guide chapterization. Chapter 1: What is SEO in 2018? Chapter 2: Keyword research Chapter 3: Local SEO for B2B technology companies Chapter 4: Technical SEO – what you need to know Chapter 5: Link building Chapter 6: Website SEO Chapter 7: SEO copywriting. Articulate’s SEO guide for B2B technology companies Articulate  [...]

The MOZ team has published a case study titled ‘How We More than Doubled Conversions & Leads for a New ICO’. The study explains how a company secured good leads for an initial coin offering (ICO). Jasper Kuria says, “We helped Repux generate 253% more leads, nearly 100% more token sales and millions of dollars in incremental revenue during their initial coin offering (ICO) by using our CRO expertise. The optimized site also helped them get meetings with some of the biggest names in the venture capital community — a big feat for a Poland-based team without the pedigree... [...]

Being a marketer you need to know everything about the brand that you are trying to promote. Knowing a brand well helps you better inform the people on how the brand is trying to bring in a change. Forbes contributor Krystle M. Davis has shared four things that all marketers should know about the brand activism in 2019. Davis says, “2018 was a big year for brand activism. From gun control to racial injustice, brands are confronting issues that matter to their customers. The world has no shortage of problems, but when and how should your brand get involved? Sandy Rubinstein, CEO of DXagency,... [...]

The Entrepreneur magazine team has published a video featuring Emily Richett on ‘Make the Most of Holiday Shopping With These 3 Tips’. Entrepreneur team says, “It’s the busiest time of the year for retailers, and from influencer marketing to social ads, the holiday campaigns are in full-force. Entrepreneur Network partner Emily Richett shares three tips for making the most of the holiday shopping season. First, work smarter, not harder. It’s not enough to just leverage ads or only focus on an influencer strategy. Make sure to get all of your departments working together for... [...]

Your email marketing campaigns can help you double the holiday sales for your brand. Preparing and running an efficient email campaign takes a lot of efforts. Marketing Land’s Kyle Henderick has shared an email checklist for Black Friday and Cyber Monday shoppers. Henderick says, “hile analysts predict more modest sales growth for the 2018 holiday season compared to last year (15.3 percent increase in retail e-commerce, and total retail holiday sales growth of 3.8 percent), email marketers still can’t afford to overlook this highly clickable time of year. My company, Yes Marketing,... [...]