Strategies to improve your ROI with Augmented Reality
Augmented Reality (AR) helps you move closer to your customers. Delivering a personalized experience is something you need to focus on for reaching your sales targets.
Entrepreneur contributor Stephen Nations has shared a short guide to improving your return on investment (ROI) using the AR.
Nations says, “While AR technology isn’t new (Morton Heilig’s Sensorama was tested as long ago as 1956), its incubation period has been so prolonged, and its entrance into our daily lives so gradual, that many people today consider AR the same way they consider self-driving cars — on the verge of being ubiquitous but not quite ready for mass adoption.
Even Tim Cook stated as recently as 2017 that the technology “didn’t exist” to make quality AR glasses yet. That’s not to say that Cook was wrong, of course, but sentiments like his go a long way toward altering public perception.
The AR gold rush
Despite what experts may say about the technological and financial limitations brands face when diving into the deep end of augmented reality, the numbers say that now is the time. Consumers are primed and ready to be reached through AR technology, as Apple and Google already have placed over half a billion AR-capable devices in the wild. That number is expected to grow to over 4 billion by 2020 and generate over $200 billion in AR/VR spending by the same time, according to IDC“.
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