Connecting with the people has to be the ultimate goal of any brand as it can lead you to convert more prospects into customers. And storytelling is one of the best ways to touch people’s hearts.

Marketing Land contributor Julian Baring has shared four ways to help marketers improve their digital storytelling efforts.

Baring says, “When stories are told around a campfire, the best storytellers adapt to their audiences’ reactions and new information they might provide during the story. Today’s digital brand stories must do the same, and emerging automation tools make this possible. Automation enables data to be analyzed and executed well within the blink of an eye, leading to instantaneous ads that can make use of a variety of data sources.

One pivotal way real-time advertising can support creativity and storytelling is through dynamic ads, which help improve efficiency and optimization, as well as personalization. In short, a dynamic ad allows for the delivery of multiple variants of the same ad through automation, making it possible for the same ad to say different things depending on who it is being delivered to. A travel company, for instance, could take live data on flight options and then send relevant holiday packages and pricing to users depending on their travel interests, browsing activity, location and more”.

The new best practices for digital brand storytelling

Marketing Land