Touching upon the hearts of your prospects is the best way to turn them into customers. You need an authentic approach mixed with creativity to get more customers.

Econsultancy columnist Hazjier Pourkhalkhali has shared some useful insights on using digital body language to bring a human touch to marketing.

Pourkhalkhali says, “In this piece, I’ll examine how marketers can use psychological principles to better understand how consumers think when they buy, and use it to apply a ‘human touch’ in their campaigns.

The psychology of the sale

At a superficial level, personalised marketing often enables minor improvements to the overall customer experience, which translate into small but tangible purchases and results. In many cases though, an issue emerges in the types of data that marketers use to inform their activations — basing critical decisions purely on what customers buy only paints half the picture.

While this insight is extremely useful, you can risk ignoring the mindset that customers are in when they buy. It is common knowledge among marketing professionals that consumers are intrinsically unpredictable.

In fact, a recent study by Clicktale discovered that three quarters (76%) of big data professionals agree that consumers are fundamentally irrational when they shop. Because of this, insight sourced purely from past purchases will not be accurate enough to deliver meaningful conversion”.

How “digital body language” can bring a human touch to marketing

Econsultancy

Sharing is caring