The word Millennials stands for the group of people reaching young adulthood in the early 21st century. Today the millennial generation is a promising market for the brands as they have a great stake when it comes to online shopping.

The millennials are also dominating over the social media which is an opportunity for the brands.

Entrepreneur contributor Gabriel Shaoolian has shared some useful tips to help marketers sell more to the millennials using social media.

Shaoolian says, “A study from the Pew Research Center examined U.S. adults’ use of social media. All in all, the overwhelming majority of Americans regularly use social media. In fact, a whopping 68 percent alone frequent Facebook.

However, it seems that the younger the user, the more prominent the social media use. The research found that 88 percent of 18- to 29-year-olds and 78 percent of 30- to 49-year-olds use at least one social media channel — which almost perfectly aligns with millennials’ age group of 22 to 37.

Studies show that social media platforms influence ecommerce shopping experiences with millennials.

My company DesignRush.com conducted a study that analyzed 219 millennials’ ecommerce behaviors on social media platforms. We found:

  1. Thirty percent of millennials purchase products directly on Facebook.
  2. Facebook, Instagram and Pinterest foster the most brand trust and help young adults find discover products they would actually use”.

How to Use Social Media to Get Millennials to Buy From You

Entrepreneur

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