The eMarketer has made available a Tech Talk on ‘How to Build a Winning Product Detail Page’. In this recording Andrew Waber shares some of the useful tactics to help marketers build a strong product detail page.

eMarkter team says, “A downside of ecommerce is the inability to see and feel items prior to purchase, making product details—images, videos, reviews and descriptions—all the more important. The product detail page (PDP) informs the purchase decision, and builds consumer confidence and brand affinity.

In this on-demand Tech Talk Tuesday webinar, Salsify’s Andrew Waber, manager of data insights and media relations, shares data insights and a detailed strategy to help you build a PDP that outranks competitors and earns buyers’ trust.

Key elements include:

  • Critical PDP factors that can help drive discoverability and conversion
  • Consumer insights on what information builds trust, loyalty and wins sales
  • How to optimize your product content and get to market quickly”.

How to Build a Winning Product Detail Page

eMarketer

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