HubSpot shares users’ predictions for 2019 tech trends
HubSpot has published findings from its survey on what people expect in the coming year in terms of technological advancements. The survey has got mixed responses from the participants.
The findings may help you craft your 2019 marketing strategy.
On understanding tech trends, Amanda Zantal-Wiener says, “Out of the 16 options we listed, there were five top tech trends that about a third of users indicated they would feel comfortable explaining or defining.
Out of those five, the category of smart home topped the list. While this could include smart speakers — which ranked #4 on the list — the former outperformed the latter in terms of user understanding.
Smart home expands beyond just speakers, however, and also includes things like appliances and other home devices, like refrigerators, that use artificial intelligence to complete such tasks as letting you know if you’re out of a certain food item.
As for the relatively high awareness of smart speakers, that could be explained the launch of a few high-profile smart speakers this year, including the Google Home Hub and Facebook Portal — both of which have been advertised during primetime television and sometimes featured celebrities”.
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