Creating and publishing educational content is one of the ways to promote your brand and the products you sell. Podcast creation is one such thing that can help you in brand awareness.

Entrepreneur contributor Imran Tariq has shared five strategies to help marketers get more downloads for their podcasts.

Tariq says, “To take advantage of podcasts, you need to build your reach and find ways to get more people to listen. And to do that, you have to think outside the box:

1. Use your guests.

You would be shocked how accessible some of the people you follow on social media are.

I’ve noticed this myself — there’ve been several people that I’ve reached out to on Twitter or Instagram or Facebook that have been perfectly willing to hear me out when I would have thought they were too big.

Be strategic in how you choose guests to go after. Study the niche you’re podcasting in, and figure out who the biggest influencers are. If you can get them on your podcast and then have them promote across all the social media channels they control, you’ll grow explosively”.

Want 7-Figure Podcast Downloads? Try These 5 Strategies.

Entrepreneur

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