AdWeek is hosting a webinar on ‘Trust Your Gut and Validate with Data: How Smithfield Foods Uses Unified Marketing Measurement’ on Tuesday, December 18 at 1.00 pm EST.

The AdWeek team says, “Strong marketing decision-making can’t be based on emotion. Sure, that big sponsorship makes sense. But how do you prove it with data? That’s a challenge that Smithfield Foods and some of its key brands like Eckrich and Nathan’s faced. In order to justify key marketing decisions related to ad spend, existing sponsorship programs and other resources, the company has turned to unified marketing measurement built on real-time data. The result: Greater transparency and more strategic outcomes.

Hear directly from Smithfield Foods and Keen Decision Systems about how the company has used a data-backed strategy to optimize its marketing mix and validate what used to be gut-instinct decisions. You’ll find out:

  • How Smithfield marketers now use data to challenge deep-seated conventions
  • What the shift to unified marketing measurement has meant to brand strategy
  • How the company plans to extend its programs over the next year”.

Trust Your Gut and Validate with Data: How Smithfield Foods Uses Unified Marketing Measurement

AdWeek

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