Five ways to create appealing content
Content is a precious thing that keeps working for your for years. It helps you establish your credibility through authenticity and grows your sales.
Business 2 Community contributor Sarah Yhann has shared five strategies to help brands and marketers create content that their customers would love.
On building personalized content, Yhann says, “Recognition of the importance of customized content has driven the digital transformation of many businesses. It’s so important, in fact, that business buyers are 65% more likely to switch brands if a vendor doesn’t personalize communications. That’s because no matter how much your product can optimize processes or eliminate bottlenecks, ultimately a human will be making the purchasing decision — not a machine. Content should not just focus on what the product can do, but how it’s going to make buyers’ lives better”.
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