MarketingExperiments’ most popular articles of 2018
MarketingExperiments columnist Daniel Burstein has shared the most popular articles of 2018. Burstein has shared articles that dealt with conversion rate optimization, marketing improvement, A/B testing and more.
Talking about an article titled ‘Heuristic Cheat Sheet: 10 methods for improving your marketing’, Burstein says, “Marketing — far more so than other business disciplines — seems to be driven by gut. Or the individual star performer.
Marketing embraces a far less methodological approach than say accounting or manufacturing.
In this article, we provide a quick look at heuristics (aka methodology-based thought tools) created by MECLABS Institute (parent research organization of MarketingExperiments) to help marketing teams consistently deliver at a high level”.
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