ReadWrite shares four data sharing lessons
Data is a precious and a sensitive element in today’s marketing scenario. Correct analysis and use of the data can help you turn more customers in.
ReadWrite contributor Brad Anderson has shared four data sharing lessons by observing how music company Spotify uses the data.
Anderson says, “Spotify may not be a social media company, but its data strategy includes four tactics social media networks would do well to follow:
1. Give users a reason to share.
Every time a user fires off a tweet, uploads a photo, or even logs in, he gives Twitter more data. According to Twitter’s privacy policy, it uses that data to detect fraud and serve more relevant ads. But for the average Twitter user, the benefits of that data collection can be difficult to discern.
The problem isn’t that Twitter lets advertisers target its users via their own data (Spotify does that, too); the problem is that users have little reason to share that data”.
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