Mixed-model marketing is the solution to touch manifold prospects and turn them into customers. Depending upon your needs you might be using various channels and its time to see if you are leaving out any important channel.

Small Business Trends team has shared six channels that you should be using to promote your business.

The SBT team says, “The best marketing efforts are born from a clear strategy. This kind of a defined roadmap is the fuel to drive your campaigns. Don’t just dip into the marketing budget as you go. Spend the extra time to set out your plan in defined terms.

1) Content Marketing

Content marketing promotes your brand through blogs, video, and other online materials. The primary goal is for people to read your post or watch your video. But the secondary goal is to generate content that makes your readers comment and share the material online.

You’ve heard the term “organic marketing” – this is where content marketing fits in. Viewers find your business through searches, blogs, and social media. They’re led to your content naturally by way of their online customer journey”.

Top 6 Channels to Consider When Spending your Marketing Budget

Small Business Trends

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