Irrespective of whether you are practicing a marketing strategy or experimenting with a new one, mistakes could happen. In content marketing where the creativity has to be put at its best the chances of committing mistakes are very high.

Content Marketing Institute columnist Kim Moutsos has shared four mistakes that the content marketers make and has offered suggestions to fix them. The tips are based on case studies.

Moutsos says, “Some of the best gifts are those you don’t realize you need, but once opened, you immediately see how useful they can be.

Unsolicited advice doesn’t always fall into that welcome-gift category. But Andrew Davis’ Unsolicited Advice column in Chief Content Officer typically does. He gives an unsuspecting company the benefit of his keen insight into how marketers veer off course and suggests how to get back on track.

Andrew delivers his helpful perspective with a dose of humor and generous offers to help. We share it now in the hope the lessons bring you good cheer.

1. Don’t let Miguel text (unless he can text back too)

Just because your dealers have the technology to send text messages to every single person who’s ever leased a Nissan vehicle doesn’t mean they should”.

4 Marketing Mistakes and (Unsolicited) Advice on How to Fix Them

Content Marketing Institute
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