Best content marketing books from 2018
The Content Marketing Institute contributor Roger C. Parker has shared a list of best content marketing books published in 2018.
Parker says, “Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. In addition, some acclaimed authors returned with new books.
Drivers of content marketing
As in previous years, this year’s roundup focuses on the latest ideas and techniques for increasing conversions. The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter“.
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