Four ways to improve your marketing performance
Innovation is the key to achieving your marketing goals and improve sales. The new technologies such as Artificial Intelligence (AI) have made it possible to establish close connections with the customers and get more sales.
ReadWrite contributor Brad Rencher has shared four tips to help brands improve their marketing and sales.
On delivering a great customer experience, Rencher says, “Today, no single department owns the customer experience; it’s everyone’s job. But too often, customer experience responsibilities get delegated, diluted, and divided between a variety of stakeholders, usually the chief marketing officer, chief digital officer, and chief experience officer. As a result, customer data becomes increasingly fragmented and stored in silos.
CIOs must lead by setting the technology vision, uniting all departments to identify and bring together the data they have to achieve a holistic business outcome for the entire enterprise. CIOs can get teams on board by partnering with their C-suite counterparts to set an overall business vision, of which technology will be a key driver. This isn’t about issuing top-down edicts. It’s about having a shared vision and making sure everyone within the organization is working from the same game plan”.
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