CMI shares seven lessons from Content Marketing World event

The Content Marketing Institute columnist Ann Gynn has shared seven lessons from the Content Marketing World event.

In one of the lessons on using the right words in your content, Gynn says, “Writers and editors are most likely to appreciate the art of word selection – how a well-placed word can make all the difference in a sentence. But all content marketers should appreciate the science of discovering which words convert their audiences.

Chris Goward, founder and CEO of the conversion-optimization company Wider Funnel, went behind the scenes for conversion words in his Content Marketing World presentation, The Ultimate Session on Words That Convert (How to Find ’em and How to Use ’em) – Mobile, E-Commerce, and More.

One critical takeaway for me is this: Making assumptions is fine but making decisions based on assumptions is not. That mantra applies to a lot of things – including how you label your call-to-action buttons. You might be surprised at the words that convert”.

7 Great Lessons You Might Have Missed From Content Marketing World