Nine marketing trends to watch in 2019
We are on the edge of 2019 and its time to find out what could come next in the coming year.
Marketing Week team has put together nine trends that could impact the marketers’ jobs in 2019.
The MW team says, “Marketing Week predicts the key issues and challenges that will reshape marketers’ working world in the year ahead.
Click on each heading for the full analysis
Effectiveness wins the battle over efficiency
This prediction might be more wishful thinking than based in reality, but there are signs 2019 could be the year marketers succeed in getting their businesses to prioritise effectiveness over mere efficiency.
Brands stop talking about being customer-centric
Brands often talk about being customer-centric but in reality, most businesses are still not set up with customers at their core. Simply installing a chief customer officer and hoping the rest will fall into place will not cut it in 2019″.
Click the link below to read all predictions.
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