The Content Marketing Institute columnist Jodi Harris has shared some useful checklists, tips, and templates to help marketers improve their content marketing in 2019.

Harris says, “Everything you do as a content marketer should flow from a deliberately constructed content marketing strategy. This includes determining how to model your content operations as well as outlining why you are creating content (your purpose), who you want it to reach (your audience), and the expected impact of your content efforts on the business (your goals).

Choose a content business model

Think of your strategy as a road map of the content experience you intend to cultivate and how it will connect your business with your audience – and move both of you closer to achieving your goals.

Of course, anyone who has used Google Maps knows that every destination has multiple routes”.

The Best Checklists, Tips, and Templates for Content Marketing in 2019

Content Marketing Institute
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