Content marketing keeps on growing by leaps and bounds. You need to instill creativity in your efforts for making your content authentic and attractive.

Content Marketing contributor Stephanie Stahl has shared five tips to help marketers improve their content marketing efforts in 2019.

On reducing excessive content, Stahl says, “There’s no shortage of content to be consumed these days. Brain+Trust Insights’ Christopher Penn notes an amazing statistic in a recent webinar. Some 30 zettabytes of data are created each day. If that’s hard to get your head around, think of it this way: “If each brick in a zettabyte were one gigabyte, we would build 14 Great Walls of China a day,” Chris says. Whoa. Is it time to trim your content? Is it time to increase the quality of your content so that it’s not just another brick in the wall?

If your blog, newsletter, or website is overstuffed with information about your products and services, it’s time for a diet. While information for your prospects has a time and place, serving up a hefty helping of “look at me” content is not going to help you win friends and influence subscribers”.

Forgetting Resolutions and More Practical Content Marketing Advice

Content Marketing Institute
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