To persuade your first time site visitors to come back again and again you need to have the content that gets their attention and makes them feel that it is worth their time.

Data can be of the utmost importance in this process as it helps you create authenticity for your brand.

Marketing Land contributor Jason Downie has shared three strategies to help publishers and marketers use data to catch their visitors’ attention.

Downie says, “Here are three ways that that such real-time data can do that and impact publishers’ bottom lines.

1. Increase engagement, time-on-site and retention

It’s difficult to convert sometime readers (a.k.a. snackers) into subscribers, but real-time data can help publishers create the best experiences possible to boost their odds. Imagine this scenario: Behavioral data shows a visitor to your site has been shopping for a new bicycle, so you show them an ad for a Bianchi Infinito CV Ultegra. Sounds great, right? The problem is, the consumer just bought that bike offline, so it’s a wasted impression. The advertiser’s not happy and the reader isn’t either because it’s an example of clumsy targeting. There’s a lesson here for publishers. Most are obsessive about watching their metrics in real-time to see which content is catching on with users. Real-time tools can recommend articles to a reader based on their profile”.

Publishers using real-time data can help their bottom line, here’s how

Marketing Land

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