Video plays an important role in giving an edge to your marketing campaign. It helps you get more conversions as compared to other tools. Content Marketing Institute columnist Amanda Subler has shared some useful tips to eliminate the boredom from your marketing videos and achieve your sales targets. Subler says, “Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. It’s no surprise. The question is are you creating video content good enough to move the needle for your organization? As we are working through these issues... [...]

Content marketing keeps on growing by leaps and bounds. You need to instill creativity in your efforts for making your content authentic and attractive. Content Marketing contributor Stephanie Stahl has shared five tips to help marketers improve their content marketing efforts in 2019. On reducing excessive content, Stahl says, “There’s no shortage of content to be consumed these days. Brain+Trust Insights’ Christopher Penn notes an amazing statistic in a recent webinar. Some 30 zettabytes of data are created each day. If that’s hard to get your head around, think of it this way: “If... [...]

To persuade your first time site visitors to come back again and again you need to have the content that gets their attention and makes them feel that it is worth their time. Data can be of the utmost importance in this process as it helps you create authenticity for your brand. Marketing Land contributor Jason Downie has shared three strategies to help publishers and marketers use data to catch their visitors’ attention. Downie says, “Here are three ways that that such real-time data can do that and impact publishers’ bottom lines. 1. Increase engagement, time-on-site and retention It’s... [...]

Good health is the key to achieving your goals in the new year. We all need to maintain a healthy lifestyle as it is the ultimate wealth. Entrepreneur team has published a video featuring Jack Canfield sharing some useful tip on taking care of health and its impact on business. The Entrepreneur team says, “In this video, Entrepreneur Network partner, Jack Canfield speaks about some of the tactics you can use to practice self-love (which is different than being a narcissist). In Canfield’s words, telling yourself that you are lovable is an integral part of caring for yourself. If you’re... [...]

Video is an essential element in your marketing mix. It helps you let your prospects and customers explore ins and outs of the products you offer. Entrepreneur contributor Anna Johansson has shared five tactics to help marketers create social media-friendly videos that can generate more sales. Johansson says, “In modern marketing, you need video that sells. Here are five specific actions you can take to create compelling marketing videos: 1. Speak directly to your audience. The message or story is the most important element of an effective video campaign. According to Paul Xavier, a commercial... [...]

If you are planning to start a business in 2019, HubSpot contributor Sujan Patel has shared a list of 22 incredible small business opportunities for 2019. Patel has covered home businesses and online businesses in his article. Talking about online business opportunities, Patel says, “Online business opportunities also afford you all the benefits of working from home, but even better, many of them allow you to work from absolutely anywhere (which has never been easier or more fun, thanks to the ever-growing coworking industry). Tommy Landry of Return on Now, explains this transformation.... [...]

To keep your business growing you need to keep the customers happy so that they continue to be with your brand. By knowing them well you can serve them better. AdWeek contributor Ian Monaghan has published an in-depth article on delivering great customer experience with correct data. Monaghan says, “The foundation to having a single source of truth about your customers comes from having a clear data strategy that can guide your marketing. This way, everyone in your company can be speaking the same data language. There are five areas where you’re going to want to focus your data strategy. Proprietary... [...]

To succeed in your journey of content marketing you should make people get engrossed in what you are publishing online. By supplying the information your readers need and presenting it in an interesting manner you can enhance the readability of your content. Copyblogger columnist Stefanie Flaxman has shared three tips to help you make people read your articles online. Flaxman says, “Content is also a presentation. And how you shape that presentation determines whether someone wants to learn from you … or from someone else. “Action” in our content introductions can take a variety of... [...]

Conversion rate optimization is an element that helps your strengthen your sales online. With various tactics you can try to improve your conversion rates but there are some that give good results. HubSpot contributor Robert Mening has shared three science-backed ways to help marketers improve conversions. Mening says, “With a clear understanding of the perceptual set theory, you can more intently position your marketing messages and offers in a way that people see exactly what you want them to see regardless of their background, positioning you for maximum ROI from your marketing efforts. Here... [...]

Video has turned out to be one of the most popular marketing tools. It helps you easily connect with the audience and effectively communicate the message to them. Entrepreneur contributor Dmitry Dragilev has shared four ways to help marketers improve their marketing with video tools. Dragilev says, “Here’s how you can use video to attract and convert more customers. Using video to raise awareness. Connecting with new customers is probably the most natural way to use video in your marketing funnel. From ads to how-to’s to expert interview and conference recordings, video can... [...]