Creation of content is an important phase of your content marketing process. But remember without a well-planned content distribution system, your content creation and marketing process can go in vein. ReadWrite contributor Brad Anderson has shared three ways that can help you streamline your content distribution process. Anderson says, “Many working in the content field aren’t yet making the most of what today’s technology has to offer. Cision surveyed 425 marketing and communications professionals and found that almost 75 percent feel their communications programs lag behind the capabilities... [...]

“The Buffer team has published a new podcast titled ‘A New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, and 5 YouTube Facts You Can’t Miss’. Brian Peters says, “”Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #110) we’re chatting about all of this and more: According to an interesting article from Digiday, Facebook is shifting gears with brand advertisers. After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram,... [...]

The 2019 is a few days ahead and its time to find out what is expected in the coming days. Entrepreneur contributor Rashan Dixon has shared five business trends that are expected to rise in 2019. Dixon says, “On one hand, year-on-year improvements are what makes companies great; on the other, firms can’t control many of the factors that dictate whether, say, revenue rises or not. The efforts of one person (or even one company) can’t counter 2019’s industry trends or the broader overall economic picture. Still afraid your company might choose the wrong resolution? If so, wrap it around... [...]

People like to have fun and take things lightly. It applies to your marketing very well. If the element of humor can be added, your marketing campaigns can do wonders. The Forbes contributor Henry DeVries has shared a useful article with tips on how marketers can integrate humor with their campaigns. DeVries says, “Ah, humor in marketing. Burger King published a full-page newspaper ad in USA Today announcing a new menu item, the “Left-Handed Whopper.” Richard Branson of Virgin Atlantic said he was buying Pluto and reinstating it as a planet. Procter & Gamble announced plans to create... [...]

The Content Marketing Institute columnist Ann Gynn has shared seven lessons from the Content Marketing World event. In one of the lessons on using the right words in your content, Gynn says, “Writers and editors are most likely to appreciate the art of word selection – how a well-placed word can make all the difference in a sentence. But all content marketers should appreciate the science of discovering which words convert their audiences. Chris Goward, founder and CEO of the conversion-optimization company Wider Funnel, went behind the scenes for conversion words in his Content Marketing... [...]

The Marketing Week team has published a podcast on ‘The role of marketing in startups and functional products’. This podcast shares information on how marketing can play a key role in building a brand from the outset. The MW team says, “In the latest Marketing Week podcast features editor Lucy Tesseras and reporter Ellen Hammett explore the role marketing plays in turning startups into brands and how it can give life to more functional and mundane products. From personal insurance and flying taxis, to breast pumps and straws, the podcast looks at how young brands are using marketing... [...]

We are on the edge of 2019 and its time to find out what could come next in the coming year. Marketing Week team has put together nine trends that could impact the marketers’ jobs in 2019. The MW team says, “Marketing Week predicts the key issues and challenges that will reshape marketers’ working world in the year ahead. Click on each heading for the full analysis Effectiveness wins the battle over efficiency This prediction might be more wishful thinking than based in reality, but there are signs 2019 could be the year marketers succeed in getting their businesses to prioritise... [...]

Adweek’s Katie Richards has shared some important lessons for the marketers from the five brand fails from 2018. Richards says, “While we’d rather not relive any of the events (this year felt like an eternity, huh?), let’s take a moment to examine a few of the biggest brand blunders of the year to figure out what went wrong—and what other companies can learn from their mistakes. Starbucks It’s odd for a brand to end up on both our good-deed list and brand blunders list, but that’s the case for Starbucks (which, on the positive side, announced a plan to ditch plastic straws).... [...]

AdWeek is hosting a webinar on ‘Increase Marketing Transparency, Speed and Growth’ on Tuesday, January 8 at 1.00 pm EST. The AdWeek team says, “All the marketing data in the world isn’t useful if the people who need to use it can’t view, access, or make sense of it. That’s why quick and seamless data integration and visualization is critical to the successful execution of marketing intelligence. m/SIX, the U.K.’s fastest growing media planning and buying agency, remedied this common marketing pain point by adopting a solution that created a single source of marketing... [...]

Strengthening the marketing efforts and increasing sales is the ultimate goal of any brand. Learning how other brands are getting it done can help you improve your performance. HubSpot columnist Jeff Hoffman has shared five creative sales motivation tactics to help you increase your sales. Hoffman says, “Here are five creative sales motivation tactics managers can use to fire up their entire team. And the best part? They won’t cost a dime. 5 Creative Sales Motivation Tactics 1. Provide coaching. In my opinion, “coaching” and “feedback” aren’t the same thing.... [...]