Forbes contributor Alex Oliveira has published a four-step guide to help brands create their digital marketing plan. The guide focuses on reviewing the current marketing strategy, creating a new plan, launching the campaigns and measuring the performance of the marketing campaign. Oliveira says, “As CEO of a digital marketing agency, I love watching the plan get created, executed and measured. We find that the best way to build a good online marketing strategy is to break it up into four distinct, actionable steps. 1. Review Your Current Digital Marketing Strategies  Reviewing your current... [...]

The integration of Artificial Intelligence (AI) with the mobile applications is going to be the biggest thing that will help brands promote themselves to a wide range of people. Today mobile advertising has came out as a separate segment that allows us to target particular groups of potential customers. Forbes contributor Andrew Arnold has highlighted how the AI is changing the mobile advertising. On ‘role of AI in increasing the ROI in mobile ads’, Arnold says, “One of the biggest selling points of “AI revolution” across multiple industries is the promise to automate and... [...]

Building a great user experience is the key to achieve your goals by satisfying your customers. Today mobile is everywhere and you cannot ignore the wave that is becoming a key driver in ecommersion conversions. When it comes to delivering an effective user experience, the design element comes first. To help marketers build a great design for their mobile forms, HubSpot columnist Kristen Baker has published a guide to design mobile forms which can help businesses convert more mobile users. Baker says, “Today, responsive web design is a popular choice for businesses due to the sheer number... [...]

Learning from what has done an extraordinary job is a way to achieve the success for sure. In marketing too we need to stay open to learn and apply. HubSpot contributor Carla Cook has shared 13 influencer marketing campaigns to help marketers create their own campaigns. Cook says, “To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven campaigns. Check them out below and decide for yourself: Is influencer marketing worth the hype? 1. Sprint: #LiveUnlimited Influencers:... [...]

Your website plays an important role in getting more prospects and convert them into customers. A well-designed website that conveys the right message in an appropriate manner play a vital role in this process. Business 2 Community contributor Karen Repoli has shared nine fundamental elements that can help brands build high converting websites. Repoli says, “Your website is your storefront. In many cases, it provides a prospect’s first impression of your company. You know what they say about first impressions; you can only make one and it better count. Invitation To Friend/Follow On Social... [...]

The Content Marketing Institute contributor Roger C. Parker has shared a list of best content marketing books published in 2018. Parker says, “Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. In addition, some acclaimed authors returned with new books. Drivers of content marketing As in previous years, this year’s roundup focuses on the latest ideas and techniques for increasing conversions. The most effective formula for increasing profits and sales continued to involve increasing... [...]

Accessing different pieces of information and knowledge and utilizing it to achieve goals is something that can make a difference in the way we do business. Today the podcasts made available by various individuals and brands work as a wonderful source for marketers. Forbes contributor Krystle M. Davis has shared 11 podcasts that can help you perform better in 2019. Talking about the podcast collection, Davis says, “Looking for a good podcast to dive into over the holidays or binge in the new year? I recently listened to the debut season of The Dream, hosted by This American Life veteran... [...]

The new year is just a few days away and its high time we prepare to get more business in it through different channels. Search engines stand as one of the strongest sources to drive more sales so we need to keep in tune with them. The Forbes contributor John Hall has shared five SEO trends that can help the marketers to get more done in 2019. Talking about the future of voice, Hall says, “Increased voice capabilities from devices like Google Home and Amazon Echo allow users to engage with content in new ways. Smart homes are getting smarter, and many smartphone users now rely on their phones... [...]

Generating more referrals is very much important for making more sales. With the help of social media and your web presence in the search engines you can generate referrals for your business. Entrepreneur contributor Sherrie Campbell has shared seven ways to help brands build more referrals. On using the word-to-mouth channel, Capmbell says, “Brands need to rely on the undeniable power of word-of-mouth and turn to customer referral techniques as a means of increasing both customer sharing and connections with the higher quality prospective customers we’re looking for. These referrals will... [...]

Google has opened a greater gateway to the brands for reaching out a wider audience and get new customers. Apart from search, businesses have been reaping great results from the Google’s advertising platform. The Business 2 Community contributor Irina Weber has shared five ways to help marketers design high performing Google ads for their business. Weber says, “To catch people’s eyes on your ads and get them to click, you should create effective Google Ads. Here are some tricks on how to create killers ads to stand out from the crowd. 1. Do Competitive Keyword Research for Google... [...]