Social networks are the strongest possible sources of getting more prospects apart from the search engines. With a wider following and connections on the networks like Facebook, Twitter, Instagram, Snapchat and LinkedIn you can secure potential customers. Entrepreneur contributor Melanie Goodman has shared five strategies that can help you to turn your LinkedIn following into clients in the coming year. On leveraging the network, Goodman says, “According to LinkedIn, the average B2B purchase now involves 6.8 decision makers. But, 78 percent of sales professionals are connected to either... [...]

Getting more business and enhancing sales in a continuous manner is a challenge almost every brand faces today. The best solution to get more customers is cultivating a proactive approach in communicating with the prospects and customers. Entrepreneur magazine team has shared a video on ‘Why Acting Positively Will Bring You More Business’ featuring Mike Phillips. Entrepreneur team says, “In this video, Entrepreneur Network partner Mike Phillips talks about how positivity can help to grow your business and bring about better results. To start, do not neglect to talk in a positive... [...]

The Entrepreneur magazine team has published a video with a title ‘What’s Really Holding You Back From Achieving Your Goals?’. In the video Ben Angel shares some useful tips on goal achievement. Entrepreneur team says, “What’s really holding you back from achieving your goals? The answer will surprise you! Join bestselling author Ben Angel for this powerful, 12-part “60 Seconds to Unstoppable” series today to uncover how both your physiological and psychological needs may be working against you. Want to become unstoppable in business and in life? Take... [...]

One thing that is must to grow your business is having it on the Internet. You need to inform and persuade people to buy your products for which a strong connectivity over different online platform is a must. Small Business Trends contributor Annie Pilon has shared ten tips to help businesses strengthen their online presence. On establishing yourself as an expert, Pilon says, “All of the different aspects of your online presence, from your website to your social media profiles, contribute to your overall reputation. To establish yourself as an expert online, read this Pixel Productions... [...]

Mixed-model marketing is the solution to touch manifold prospects and turn them into customers. Depending upon your needs you might be using various channels and its time to see if you are leaving out any important channel. Small Business Trends team has shared six channels that you should be using to promote your business. The SBT team says, “The best marketing efforts are born from a clear strategy. This kind of a defined roadmap is the fuel to drive your campaigns. Don’t just dip into the marketing budget as you go. Spend the extra time to set out your plan in defined terms. 1) Content... [...]

It is very important to have a wide following on the social network as it makes it easy for you to get more sales done. Your influence on the social networks can help you achieve your sales goals. Small Business Trends contributor Annie Pilon has shared 14 tips to help brands increase their followers on Instagram. Pilon says, “If you’re not already using Instagram to reach your small business audience, you probably should be. But it’s not enough to simply sign up for an account and start posting about your products or services. You need to actually get people to follow you if you want... [...]

Email remains one of the most used tools in marketing today. Even during the holidays, apart from social and search advertising, email is used most. This year you must have used the email as a promotion tactic. Constant Contact contributor Dave Charest has shared four steps to help you measure the performance of email during these holidays. Charest says, “Follow these four steps to measure your holiday email marketing success: 1. What revenue do you attribute to email marketing in years past? Hopefully, you’ve been measuring the business impact of your email marketing year round. If not,... [...]

Customer loyalty leads to retention. Apart from providing the best products and services we also need to keep communicating to the customers for creating a personal relationship with them. Econsultancy columnist Nikki Gilliland has shared some useful tips on driving loyalty through mobil messaging. Favoring the use of SMS, Gilliland says, “SMS perhaps feels like an outdated channel in some ways, with the majority of consumers having moved over to WhatsApp or other internet-based messaging services. For brands, however SMS can still be a powerful and hugely impactful tool. This is largely... [...]

Econsultancy columnist Ben Davis has shared Econsultancy’s top 25 blog posts of 2018. Davis says, “Not a dull year, was it? Well, perhaps a little, with the thorny and seemingly subjective issue of how to comply with the General Data Protection Regulation dominating debate until the spring. Beyond GDPR, there’s been Brexit, and Facebook’s misdemeanours (with a thread drawn through all three). And in the more enjoyable world of brand creative, Nike’s bold campaigns have stood out. “But what has been most popular on the Econsultancy blog?” ask the cacophonous masses. These 25... [...]

Irrespective of whether you are practicing a marketing strategy or experimenting with a new one, mistakes could happen. In content marketing where the creativity has to be put at its best the chances of committing mistakes are very high. Content Marketing Institute columnist Kim Moutsos has shared four mistakes that the content marketers make and has offered suggestions to fix them. The tips are based on case studies. Moutsos says, “Some of the best gifts are those you don’t realize you need, but once opened, you immediately see how useful they can be. Unsolicited advice doesn’t always... [...]