The Vertical Response team has made available the replay of a webinar on ‘5 marketing tips to attract local customers’. The experts in this webinar discuss the strategies to help small businesses win more local customers. Vertical Response team says, “Gain insider marketing tips and inspiration, whether you’re in startup mode or have been in business for generations. In this webinar: Get email marketing strategies to drive repeat visits and sales See how to rework your website to highlight what makes you unique Get quick fixes to drive more traffic to your Google and Yelp listings Learn... [...]

Social media marketing offers a platform that enables the brands to reach out a wide array of potential customers. Discovering new strategies that could enhance your productivity can be a value addition to your marketing. Deluxe has published a free ebook titled ‘Guide to Social Media Marketing’. The Deluxe team says, “Social media attracts new customers, increases website traffic and creates buzz about your products and services. If you’re not active on social media, you’re missing out on the chance to expand your following and grow your business. Not sure where to start... [...]

A Marketing Week and MiQ research has revealed that 42% marketers believe that their organisation should be structured around the customer. It states further that at present only 5.8% businesses are set up keeping customers at the center. The survey has revealed a new trend that brings in a new role in organizations  – chief customer officers. Talking about the survey and its findings, Lucy Tesseras says, “Marketers have always been ‘the voice of the customer’ but for them to truly serve that purpose businesses must be structured in a way that enables collaboration across all... [...]

HubSpot has published a free guide titled ’22 SEO Myths You Should Leave Behind in 2019′. This guide would be useful to brands in building an effective SEO strategy for 2019. More about the guide: To say SEO has “changed a lot” would be the understatement of the decade. We’ll often see multiple updates per year from Google – including the Chrome security warnings rolled out to non-HTTPS sites in July and the core “Medic Update” in August. As a result, marketers are faced with the challenge of educating themselves about each update, adapting their SEO strategy accordingly,... [...]

The Constant Contact team is hosting a webinar on ‘Why Email is the #1 Marketing Tool for Small Businesses’ on Wednesday, January 2 at 1 pm ET. Constant Contact team says, “Not quite sure why your organization needs Email Marketing? Attend this webinar and learn why Email Marketing is the top tool Small Businesses and Nonprofits are using to get more business. At the end of the webinar, get your questions answered by our Marketing Expert in our live group Q&A session, and learn from questions submitted by previous attendees that you may not have thought to ask!”. Why... [...]

The Constant Contact team is hosting a webinar on ‘Practical Uses for Email Automation’ on Thursday, December 20 at 2 pm ET. Constant Contact team says, “Automated emails not only allow you to save time, but they also allow you to build stronger relationships by sending timely, relevant emails to your subscribers. We’ll provide a simple formula and use case examples to help you create automated emails that get results for your business. In this free one hour webinar, you’ll learn how to use automation to: Engage new customers to build lasting relationships. Turn customers... [...]

Malware is causing a great harm the brands online. Whenever you receive a link for some kind of payment or have to pay on a third party website, it is crucial to check the safety of the link or site. HubSpot columnist Clifford Chi has shared three ways to help marketers check link and site safety. Chi says, “To check if a link is safe, plug it into a link checker. Link checkers are free online tools that can analyze any link’s security issues (or lack thereof) and alert you if the link will direct you to a compromised website, malware, ransomware, or other safety risks. We’ve provided... [...]

Video is one of the most important marketing tools and YouTube has been instrumental in helping all the brands smoothly execute their video marketing strategies. To make our video marketing successful it is very much important to have a significant number of subscribers on YouTube. To help marketers acquire more subscribers on YouTube HubSpot contributor Bella Valentini has shared some strategies that helped the company grow its YouTube subscriber base by 25%. Valentini says, “To help you rank on YouTube, create a brand identity, and provide an outstanding user experience, take a look at... [...]

Data is a precious and a sensitive element in today’s marketing scenario. Correct analysis and use of the data can help you turn more customers in. ReadWrite contributor Brad Anderson has shared four data sharing lessons by observing how music company Spotify uses the data. Anderson says, “Spotify may not be a social media company, but its data strategy includes four tactics social media networks would do well to follow: 1. Give users a reason to share. Every time a user fires off a tweet, uploads a photo, or even logs in, he gives Twitter more data. According to Twitter’s privacy... [...]

MarketingExperiments columnist Daniel Burstein has shared the most popular articles of 2018. Burstein has shared articles that dealt with conversion rate optimization, marketing improvement, A/B testing and more.  Talking about an article titled ‘Heuristic Cheat Sheet: 10 methods for improving your marketing’, Burstein says, “Marketing — far more so than other business disciplines — seems to be driven by gut. Or the individual star performer. Marketing embraces a far less methodological approach than say accounting or manufacturing. In this article, we provide a quick look... [...]