The Constant Contact team is hosting a webinar on ‘Automate Your Marketing for 2019’ on Thursday, December 20 at 2 pm ET. Constant Contact team says, “Autoresponder campaigns do what YOU wish you had the time to do! Use them to follow up, inform, entertain, & provide incentives for action & engagement. They work automatically while you focus on your business. This seminar will help you: Learn the difference between automated messages and autoresponder campaigns Decide where autoresponders can help you do better marketing communications Understand key actions that trigger... [...]

Content is a precious thing that keeps working for your for years. It helps you establish your credibility through authenticity and grows your sales. Business 2 Community contributor Sarah Yhann has shared five strategies to help brands and marketers create content that their customers would love. On building personalized content, Yhann says, “Recognition of the importance of customized content has driven the digital transformation of many businesses. It’s so important, in fact, that business buyers are 65% more likely to switch brands if a vendor doesn’t personalize communications.... [...]

The new year is almost here and it is the time to sharpen all our weapons to run the best of our marketing campaigns. Social is surely going to be as strong as it has been in 2018 so we should think of the ways we are going to change or update our social media marketing in the coming year. Business 2 Community contributor Kaleigh Moore has shared 50 statistics to help marketers come out with a strong social media marketing plan for 2019. She has broke down the statistics by social networks such –   Instagram Statistics Facebook Statistics Pinterest Statistics Twitter Statistics.   Moore... [...]

Team building is one of the most difficult tasks and at the same time the most satisfactory. In marketing you need the people who are inclined to achieve the same goal. Creating a team of such like minded people is something that requires a lot of efforts. ReadWrite contributor Brad Anderson has shared three ways to help brands build exceptional marketing teams. On role of effective marketing teams Anderson says, “Companies need great teams across the enterprise, but especially in marketing. The professionals who craft the company’s public image have a big impact on propelling its success.... [...]

Video is an integral part of today’s marketing strategies and after the Stories wave it has become even more stronger and dominant. Creating the video content that can help you capture the attention of your prospects is a challenge and to deal with it Entrepreneur contributor Anna Johansson has shared five ways. Johansson says, “It’s not enough to just create a pretty video with 4k cameras. In modern marketing, you need video that sells. Here are five specific actions you can take to create compelling marketing videos: 1. Speak directly to your audience. The message or story is... [...]

Influence and authenticity are the key strategies you need to have in your marketing strategy. With these two elements into it you can make more people buy your products. Copyblogger contributor Stefanie Flexman has shared three ways to help marketers persuade more people to buy their products. Flexman says, “What do interested prospects actually look like and how do you create the right content for them? You can start by thinking in terms of TIE: Thrill, Inspire, or Educate. Thrill “I’m so glad I signed up for the author’s fan club! I pre-ordered the new book already!” The quote... [...]

Reaching out as many people as possible is one of the prime requirements of customer acquisition. Search engine marketing and advertising is one of the best ways to expand our reach. You might already be using Google Display Network. It has recently been updated with three new features. Marketing Land contributor Ginny Marvin has shared three of its prospecting features and how you can use them. Marvin says, “Google discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s what you need to know. Dynamic prospecting with... [...]

It is very important to connect closely with the customers and keep communicating with them. The digital brand storytelling is one of the ways to reach out to plenty of people and influence them. Marketing Land columnist Julian Baring has shared four ways to help marketers improve their digital brand storytelling efforts. Baring says, “Stories are no longer stuck on one set of rails but are capable of more and more unique variations. What follows is an overview of the new components of modern brand storytelling in the digital age. Stories should be real time When stories are told around... [...]

Artificial Intelligence (AI) is evolving further and is on the way to become one of the major branding components in the near future. A good team is required to plan and execute an effective AI strategy. Econsultancy columnist Jennifer Roubaud has shared some useful tips to help businesses choose a perfect AI team for enhancing performance. On role of people in AI, Roubaud says, “Businesses need a data engineer first to organise the data. Then a general data scientist who can test and adapt algorithms. And lastly, a software engineer who can implement the applications. Depending on the company’s... [...]

Entrepreneur magazine team is hosting a webinar on ‘Strategies for Building a High-Performing Team’ on Tuesday, January 22. The Entrepreneur team says, “Entrepreneur VIP Contributor and author Jill Schiefelbein will host a conversation with Corey Schroeder, Senior Vice President and Chief Financial Officer of Outdoor Living Brands, for a deep dive into four philosophies that are essential for building high-performing teams. We’ll share strategies and ideas that will help you: Bring the right people into your organization and on your teams by setting clear roles, responsibilities,... [...]