Avoid these landing page mistakes to improve your conversion rate
Your landing page works as the entry point for the prospective customers and provides an opportunity to strengthen your business by improved sales.
Sometimes small design mistakes mar the landing page and hinder its performance. Business 2 Community contributor Geoff Ellerby has shared such six landing page mistakes that we should avoid.
Talking about the landing page loading speed, Ellerby says, “Even the best-designed landing pages will have low engagement rates if customers bounce before the page loads. Amazon realized that every millisecond delay (one-thousandth of a second) resulted in a one percent drop in revenue. While your web customers might not expect your site to perform on Amazon’s level, they do expect fast results.
Faster pages can result in a 16.5% increase in conversion rates as users stay focused and engaged with your brand.
Look at your average load times and see how they compare to other pages on the web. You may find that your site design is slowing down your landing pages and driving customers away”.
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