Our marketing performances depend upon the technology that we use for building channels of communication with the prospects and customers. From social media sites to the email responders, each of the technology helps us smoothly execute our tasks.

The Martech Today contributor Robin Kurzer has shared five Martech predictions for 2019 which could be very helpful to the brands and marketers.

Talking about the growth of mobile in 2019, Kurzer says, “Adobe Digital Insights released a report in March that said that 5G mobile speeds — expected to be broadly available in 2019 — will translate into an additional $12 billion in mobile commerce revenue for retailers in just three years. The faster speeds will power emerging tech that’s really still in its infancy, such as augmented reality, virtual reality and IoT.

Todd Parsons, chief product officer at ad exchange OpenX, says that 5G will force publishers and advertisers to rethink their content strategy, saying that the “improvements brought on by 5G will … lead to a convergence of connected places (e.g. in car or at a sporting event) and AR (from mobile to something like programmatic DOOH) that will deliver this content in exciting new ways.”

Parsons said that for brands and advertising technology to keep up, they should expect to process larger volumes of data, adapt to new ad mediums and creative approaches and have systems and processes in place to cope with higher transaction volumes”.

5 martech predictions for 2019 that marketers should be thinking about now

Martech Today

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