Artificial Intelligence (AI) has brought in a better aspect of technology in our lives to make the personalization more personalized and it allows us to deliver a better experience to our customers.

A Salesforce article on Marketing Week has analyzed the impacts of AI and presented its real customer benefits.

Talking about the customer experience benefits of AI, the Salesforce team says, “The potential of AI for marketing and customer experience is vast. According to Salesforce’s report, ‘AI for CRM: A Field Guide for Everything You Need to Know’: “Artificial intelligence (AI) is the next major wave of innovation, driven by advances in computing power, the ability to store large volumes of data in the cloud at minimal cost, and easier access to advanced algorithms. And it will be more disruptive and powerful than any previous shift in technology.”

Advances in AI are already enabling brands to send out of automatic reminders to customers, while the use of voice-activated personal assistants such as Siri and Alexa has boosted consumer acceptance of AI. But there is still work to be done. According to Salesforce’s ‘State of the Connected Customer’ report, when it comes to other areas of our lives, such as self-driving cars, we are not so keen”.

What are the real customer benefits of AI?

Marketing Week

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