Three ways to enhance your sales
To reach out more people and increase your sales you need to build channels that work as your communication loops. Offering free ebooks, hosting webinars and publishing podcasts are some of the ways to enhance your marketing and sales.
Marketing Land contributor Lindsey Groepper has shared three marketing tools that can make the sales teams’ efforts more productive.
On using webinars for increasing sales, Groepper says, “Webinars are a tried-and-true tactic to generate leads. An in-house subject matter expert hosts a webinar on a particular topic and prospects are invited to attend. When they register, contact info is collected and they are thrown into the sales funnel. This is an effective marketing strategy to cast a wide net to a large group of prospects, but it is not catered to your top prospects or “big fish” targets.
To make an impact on your top prospects, approach the individuals to be webinar participants vs. attendees. Make the opportunity to be a featured participant appealing to your potential prospects by tailoring these opportunities to the individual. It is crucial to research what the person is passionate about discussing and craft a webinar that speaks to this interest or area of expertise. The marketing lead responsible for the webinar and the sales lead should work together to determine which prospects they are targeting and the webinar topic”.
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