77% people can recognize paid search advertisements [survey]
Clutch has revealed the findings from its survey on search engine marketing. It has some interesting facts on how people perceive our the search engine ads.
The following are findings from Clutch survey:
- 77% of the Internet users are confident they can recognize paid search advertisements
- 75% expressed that paid search ads make it easier to find information they need
- 33% click on paid search ad because it directly answers their search query
- 26% click the ad that mentions a familiar brand.
Follow the link below to explore more findings.
Search Engine Marketing: Why People Click on Paid Search Ads
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