Create your 2019 content calendar with these tips
Having a properly planned schedule for your content marketing is very much essential to achieve your goals. Clarity in goal setting and a plan to reach them can help you make your efforts fruitful.
Business 2 Community contributor Syed Balkhi has shared three tips to help marketers create their content calendar for the year 2019.
On setting realistic goals, Balkhi says, “If you have no idea what goals you’re trying to achieve, it’s going to be difficult to know what to look for and how to move forward. You have to be able to visualize the results you want so you can build the roadmap to get there.
For example, if you know that your goal for 2019 is to build brand awareness and improve lead generation, you can create your entire content strategy around that objective. Brainstorm tactics to gain consumers’ interest, find out what problems they need solved, and how you can cater to what they’re looking for. Then create a calendar filled with various types of content based on the research about your customers”.
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