Strategies to improve your SEO
Search Engine Optimization plays a pivotal role in establishing yourself as a bran and lets you reach out to maximum number of customers.
In the time of constantly changing search engine algorithms you need to have a strategy that leads you to top spots in the search results.
Business 2 Community contributor Sam Saidman has shared ten marketing tips to strengthen your SEO performance in 2019.
Talking about creating authority content, Saidman says, “Choose a topic that your customers care about and write an in-depth analysis on the topic drawn from your research and expertise. About 2,000 words is the sweet spot for top ranking content in Google search results. We already know that Google prefers a regularly updated site, so 3-4 pieces per week of long, in-depth content is ideal for building domain authority.
One tactic to help make this content creation more manageable is to break your business down into categories of products or services you offer. For example: pants, shirts, dresses and skirts, shoes, and accessories. You create one pillar piece of content about that major category, and then you create supporting pieces of content for each product within that range”.
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