Find out how local SEO will change in 2019
With changing search algorithms we need to keep our SEO strategies updated. In the recent past, the local SEO has started playing a pivotal role in helping businesses get more customers.
Econsultancy columnist Nikki Gilliland has highlighted three trends that may impact the local SEO in 2019.
Talking about the live inventory feeds, Gilliland says, “Local information and directions can certainly be effective for converting search queries into actual sales, but perhaps only to a certain extent. The odds are likely to be much higher if real-time information is included on top, particularly details about inventory and stock.
This is where Local Inventory Ads come in, which is something Google has been testing within the Knowledge Panel in the past year or so. Essentially, Live Inventory Ads enable retailers to promote products available in their locations via inventory feeds submitted to Google, to users searching on both mobile and desktop.
Recently, Google has also teamed up with a start-up company called NearSt to take this one step further”.
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