The Econsultancy team has shared six creative automotive marketing campaigns to inspire brands and marketers sharpen their own creative efforts.

Econsultancy team says, “Automotive marketing campaigns have come a long way from winding roads and glamorous locations.

With today’s discerning consumers increasingly interested in technology and innovation, automotive brands need to do more than put a celebrity behind the wheel in order to impress.

With this in mind, here are six automotive campaigns from the past few years that have stood out.

Mazda’s ‘Sound of Tomorrow’

Many automotive brands tend to fall into the ‘luxury’ sector, and as a result, often target a wealthier or older demographic. Mazda – which is one of the more affordable sports car brands out there – wanted to target a younger audience in 2016″.

Six automotive marketing campaigns to get your creative motor running

Econsultncy

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