We know that the content keeps working year after year. But we need to keep it in the eyes of the search engines to get the desired traffic to the sites.

The Content Marketing Institute columnist Ann Smarty has shared three tools that marketers can use to get more organic search traffic using their old content.

Smarty says, “You spent hours (and maybe days) creating that content. It enjoyed solid exposure when it first went live but, months later, it’s neglected and almost ignored.

How can you put that old content to better use? Reoptimize it.

1. Text Optimizer: Include related keywords and concepts

I’ve written about how Google’s algorithm evolution is getting smarter every year. The good news is you can learn from it and adapt your copy accordingly.

Google’s algorithm generates snippets based on the excerpts from each page it finds that best relate to the query”.

3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

Content Marketing Institute

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